TCBY (The Country’s Best Yogurt) is an American chain of frozen yogurt stores. It is probably the largest U.S. retailers of soft-serve frozen yogurt
Back in 1981, TCBY opened the country’s first frozen yogurt shop in Arkansas. Realizing quickly that people experienced a unique product the nation was clamoring for, we started offering franchise opportunities the following year. Since that point, we’ve continued to develop to in excess of 360 stores nationwide.
We have been also continually looking for ways to keep our customers satisfied and coming back for additional. That’s why we joined forces with Mrs. Fields® in 2000 to get Mrs. Fields Famous Brands. Today, The Countrys Best Yogurt leads the current market in nutrition, taste, and cool product innovation, always reaching to anticipate the evolving needs and wants of our customers.
We’ve remodeled our interiors and our brand to mirror our forward-thinking outlook on the future with a modern brand and logo, colorful palette and trendy interior decor. We’ve been creating a legacy of great tasting, healthy frozen desserts over the past thirty years and that we don’t possess goal of slowing down or looking back.
In 1981, Frank D. Hickingbotham opened the initial TCBY in Little Rock, Arkansas. TCBY began franchising the following year, and also by 1984 there were over 100 stores.
Before 1984, the company’s name was “This Can’t Be Yogurt,” but a lawsuit from the competitor, I Can’t Believe It’s Yogurt!, forced TCBY to create a new name looking at the initials, eventually using “The Country’s Best Yogurt”. TCBY began co-branding with Taco Bell, McDonald’s, Subway, and Burger King in 1995.
In 1991 TCBY moved to the tallest building in Arkansas, Simmons Tower situated in downtown Little Rock, and also the building was renamed The TCBY Tower until 2000 when TCBY vacated.
Mrs. Fields acquired TCBY at the begining of 2000 and became Mrs. Fields Famous Brands. The combined company relocated headquarters to Broomfield, Colorado in 2012.
In 2001, there were 1,777 TCBY locations across the nation. By 2011, after several waves of closings, there have been 405.
Products and promotions
TCBY offers frozen yogurt in a selection of flavors. The chain typically serves hard scooped and soft serve yogurt, while newer concept stores only offer soft serve. The brand new concept stores follow a self-service model, with customers being charged by weight. Soft serve yogurt comes in Golden Vanilla, Chocolate, and White Chocolate Mousse flavors which are available daily, along with various rotating flavors. TCBY also serves drinks such as Berriyo yogurt smoothies and Frappe Chillers.
In September 2010, TCBY announced the exam launch of breakfast and lunch meal replacement bowls, parfaits and smoothies created from non-frozen “fresh” yogurt called Yovana-Simply Yogurt in two self-service company stores in its headquarters of Salt Lake City.
2010 also saw the opening of the prototype store in Salt Lake City, Utah, operating within different business model. Instead of customers ordering and being served in a traditional fashion, they serve themselves using any nwkfqh of available yogurt flavors, add their own mixture of fruit or candy toppings, and pay from the ounce.
In May 2011, TCBY launched Super Fro-Yo, a reformulated version of their yogurt with a more nutrient-rich profile. The company brought down the fat content of their yogurt to below 2 percent, therefore it can be labeled low fat. On January 10, 2012, TCBY launched a Greek frozen yogurt product. TCBY is the first frozen yogurt chain to offer Greek frozen yogurt. Every year, TCBY Hours Today offers mothers throughout the nation a free frozen yogurt on Mother’s Day, and fathers a totally free frozen yogurt on Father’s Day.