We cannot stress enough the value of a well written press release. While you are writing your press release, keep your target audience in mind. Simultaneously, keep in mind that part of your audience is going to be an editor, reporter or journalist. This is very important as these are the individuals that if they like your story, will publish it giving you another arm of exposure.
Ensure that the first paragraph of your press release answers the important questions like Who, What, When Where and Why. You may have one sentence not to loose the editor/journalist.
The material in your press release ought to be accurate, easily readable and to the level. A highly written press release fails to must be a novel. Remember the purpose of a press release is always to entice your reader or journalist to make contact with you for more information. You do not have to tell your Companies entire life history. In fact, shorter pr releases (usually between 175 – 300 words) often receive more exposure, if written well. Why? Because many trade publication journalists might be looking for a short informative part of information to fill a place in a magazine, paper or web site. Have you ever seen short snip-its in the side of a magazine, or along the side from the page on a website. Guess where information originates from.
A carefully written and informative press release will make sure to capture the eyes of journalists. Ensure you invest some time, and edit your release carefully. Section 2 – Tend Not To Embellish or Exaggerate Your Press Release Grammar. While we know a highly written press release, with perfect timing will provide you with the exposure most people are looking and longing for.
Since you now have written your press release, submitted it for distribution and are receiving telephone calls and emails regarding it, you will no doubt have some questions to be answered.
If your press release is written with embellishments, you will very quickly lose credibility. Bear in mind, that this loss of credibility may also carry up to future press announcements. Journalists will remember a source. They are going to remember an identity. They will remember a website. In the event you leave an unsatisfactory taste within their mouth, they will consider this experience. This means the next time you submit a press release, which might be accurate the 2nd time around, will never be checked out by a journalist that remembers you as someone that will embellish a story. Do not embellish or exaggerate your press release.
Ensure if you use facts and figures to improve your story, which you provide causes of these numbers where one can. The explanation for this can be simple. It adds credibility. Should you publish figures or information, although the details are accurate, people might go with all the theory “it ought to be to good to be real”. Again, although completely innocent, may lead to appear stretching the truth. And again, this can result in your press release possibly being overlooked down the road.
If the details are true, and you also cannot support it, when possible go conservative and inform them when they contact you. This could not necessarily be possible, but remember, you do not desire to turn a journalist/editor off.
Section 3 – Grammar Please ensure your press release continues to be read, edited and re-read before submission. A poorly written press release will certainly be a very fast turn off for just about any journalist or editor. A poorly written press release can also be a negative reflection for virtually any Company.
By doing this, it is possible to trap any grammatical errors. Although some of the best writers will occasionally miss grammatical errors or typos, through making sure you read, edit and re-read your press release, you drastically lessen the potential for error.
Print your press release. By printing your press release and reading a paper copy, you are more likely to catch any errors. This works great for press releases that may be just a little on the longer side.
Perhaps possess a coworker or friend take a look at press release. Sometimes another group of eyes may catch a mistake. Although you may have read and re-read your work, sometimes when you are extremely focused, you might tune an error out.
Delay until the morning and re-read your press release. You would not believe just what a difference a night of sleep can perform for you when you find yourself writing. Whenever your bright and fresh, re-read your press release to make sure that it really is just how you would like it.
If everything reads well there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire is currently using a handful of editors in order to offer the writing service or editing service to your press release. Even though this feature is not available today, we are working on this to suit your needs.
Section 4 – How Many Times Should You Submit Your Press Release? At 24-7 Press Release Newswire we offer various types of press release distribution which range from basic to professional. Our professional listen to this podcast is under our Mass Media Distribution program and includes press news distribution to some pool of around 80,000 journalists, 4000 websites, opt in journalists that request news to become sent directly to their inbox and of course relevant trade publications. Major websites and trade publications include such locations as Yahoo Finance News, MSNBC, The Newest York Times, USA Today, Ask Jeeves, Google News amongst many more. At 24-7 Press Release, distribution is also delivered to opt in feed subscribers that subscribe to pull our headlines for content on the web sites. When our headlines are updated, their headlines will also be updated. Thing about this wonderful press distribution is associated with our partnership with PR Newswire.
Given that we have wowed you with which kind of press release distribution we are capable of, we need to let you know that a poorly written press release will receive pretty much no pickup. This means that even though some places may actually publish your press release (very little places though), if it is poorly written, it will probably be immediately disregarded. This too signifies that journalists will look at it and disregard it. They are going to also, more than likely disregard future pr releases through the same source/Company.
Section 5 – How Frequently In Case You Submit Your Press Release? We have now this query asked to us many times and today decided to finally include this little information in the Press Release Writing Tips section.
So, just how often in the event you submit your press release? Principle is once to two times a month. However, should you not possess news worth mentioning, then once per month is a great principle.
A Lot Of Companies undergo changes. Management changes, product changes, service changes or some other changes. To never have something to publish about, in many companies will be rare. Have you got a hot new service you are now providing? Do you have a great new service you plan to offer you coming up in the future that you would want to inform the public of? Do you have some new widget whlexk you might be importing that no one else has? Are you currently hiring some new executive from the Fortune 500 Company that will add an asset to your business? These are just several ideas to be aware of.
Some of our customers have discovered using a mix of our Mass Media Distribution press distribution type once a month, coupled with a lower amount of distribution with a second time within the same month to work well for them.